Abu Nader: Meet original 'Habibi, come to Dubai' man

Long before the phrase became a global catchphrase, Emirati businessman Abu Nader was helping Filipinos build new lives in Dubai. Discover the story behind the man many proudly call their "Ninong ng Bayan."

For generations of Filipinos in the UAE, Abu Nader is more than a successful businessman.

He is a familiar face, a trusted friend and the man behind Philippine Supermarket, the first Filipino supermarket in Al Muraqqabat that became a symbol of home for hundreds of thousands of overseas workers searching for a taste of the Philippines.

What began as a bold business idea grew into something far greater. Through fair prices, genuine hospitality and countless acts of kindness, Abu Nader earned the affection of an entire community. Whether greeting customers in person or making sure no child leaves his supermarket empty-handed, he has built a legacy rooted not only in commerce, but in compassion.

In this rare conversation, the Emirati affectionately known as the Filipinos' "Ninong ng Bayan" reflects on a lifetime of serving others and the values that continue to guide him. Read the full story