UAE launches World’s Coolest Winter

  DUBAI – The World’s Coolest Winter, the first federal tourism campaign of its kind, has been launched under the UAE Strategy for Domestic Tourism. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on Saturday (December 12) launched the UAE-wide campaign. The campaign is part of a wider vision that aims to boost local tourism under a solid collaboration among cultural and tourism entities of the seven emirates. The Ministry of Economy will oversee the campaign, which will run for 45 days, in collaboration with local tourism entities and the UAE Government Media Office. The World’s Coolest Winter campaign aims to promote domestic tourism across the emirates through the UAE’s nature sights and historical landmarks. Through encouraging the public to explore the country’s hidden gems, the campaign will highlight the unique tourist experience that every emirate offers and the major sites and festivals that set each emirate apart. The World’s Coolest Winter campaign will promote the UAE’s diverse cultural, entertainment, social and sports activities that cater to different needs and ages. It seeks to foster a culture of winter tourism in the UAE’s richly diverse society, encouraging the public to enjoy outdoor activities and sports in the breathtaking nature sites of the beach, mountains, desert, oases and conservation reserves. The campaign will also highlight different outdoor sporting events and festivals such as watersports, hiking, jogging, cycling, mountain biking, camping, desert safaris and beach picnics. ICA/Expat Media
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