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Abu Dhabi Art has announced that entry will be free for all visitors to its upcoming art fair from 16-20 November at Manarat Al Saadiyat. The complimentary access highlights Abu Dhabi Art's ongoing commitment to nurturing and supporting the local arts and culture scene and has been made possible thanks to the newly appointed co-lead fair sponsor for 2022, Charles Zuber. Visitors can enjoy the full fair experience by pre-registering through Abu Dhabi Art's website. High-end Neo-Swiss jewelry and watch brand Charles Zuber is set to become a driving creative force in the luxury market and will be exclusively launched at Abu Dhabi Art this year. Visitors will see the unveiling of curated artworks by fine art and NFT photographer Lara Zankoul, inspired by the ethos and creative philosophy of the brand, embodying dimension, motion, and distortion. Mohamed Hilal Group, Abu Dhabi Art's other co-lead sponsor, will continue promoting luxury perfume brand Hind Al Oud by inviting visitors to discover their 'Ahojas' moment: Think, Feel, Create. The immersive perfume experience invites visitors to explore their emotions in connection with their sense of smell. Hind Al Oud is the sensory embodiment of the Mohamad Hilal Group – a group that seeks to infuse emotion into each aspect, no matter the nature of the industry. Hind Al Oud creates a sensory journey by using unique ingredients to create exquisite scents that lend themselves to profound emotions. Dyala Nusseibeh, Director of Abu Dhabi Art, said: "Introducing complimentary access to the fair fulfills a great ambition for us in providing an opportunity for a wide audience to engage with the cultural programming that the art fair has to offer whilst maintaining our commercial DNA as a space for the sale and acquisition of artworks. With the strength of gallery presentations, exhibitions, artist commissions, art workshops and talks at the fair there is something for a diverse range of visitors to experience and we look forward to welcoming all the public through this new initiative. We are pleased to have found a partner in Charles Zuber and the Mohamad Hilal Group, with whom we share a passion for supporting creativity and innovation in the cultural sphere. Excitingly, Charles Zuber will essentially be born at Abu Dhabi Art this year, leaving us with a special legacy to support." Vincent Perego, Associate Director of Operations at Charles Zuber, said: "We are pleased to bring the world of Charles Zuber to life at the Abu Dhabi Art Fair through the eyes of dimension, motion and distortion. The Charles Zuber world is a manifestation of Neo-Swiss luxury with a daring edge, escaping the predictable and entering a realm of exuberance with a close association to the art world." Mohamed Hilal, Mohamed Hilal Group CEO, said: "We are excited to bring the guests of the Abu Dhabi Art Fair on a sensory adventure of emotions through an array of unique and inspiring scents from Hind Al Oud. We seek to envelop guests in an artistic exploration of the scents created by Hind Al Oud to match each emotion with an inspiring perfumery experience." In addition to the physical fair, Abu Dhabi Art will continue to offer a virtual platform for collectors to explore works this year, accessible at explore.abudhabiart.ae. The annual November art fair is the culmination of Abu Dhabi Art's year-round visual arts program. For more information about the art fair, please visit abudhabiart.ae or follow Abu Dhabi Art on Facebook, Twitter, Instagram, and YouTube to access the latest information. BKM/ Expat Media
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