Picture for illustrative purposes only. ARCHIVE

An Abu Dhabi bank telemarketing representative has been ordered to pay Dh10,000 in compensation after repeatedly calling a customer at various times — including at night — in violation of UAE cold calling regulations. The Abu Dhabi Family, Civil and Administrative Cases Court ruled in favour of the plaintiff, who said the marketing agent persistently contacted him to promote banking products despite being told to stop. The man filed a criminal complaint with Abu Dhabi Public Prosecution, which investigated and referred the case to the Criminal Court. The court convicted the defendant, prompting the plaintiff to also file a civil lawsuit seeking Dh100,000 in damages plus legal interest and costs. The court ultimately ruled that the marketing agent must pay Dh10,000 in compensation plus legal fees.

Telemarketing or cold calling rules in UAE

In 2024, the UAE imposed new rules on telemarketing. Authorities have set clear restrictions on telemarketing calls, with fines ranging from Dh10,000 to Dh75,000 for violations: • Call only between 9am–6pm. First offence: Dh10,000 fine; repeat offences up to Dh50,000 • No repeat calls if a customer refuses a service or product. Violators face Dh10,000 to Dh50,000 fine • Limit callbacks for unanswered calls to once per day and twice per week.  Repeat offenses will result in up to Dh50,000 fine. • Use official company numbers only. Violators will be fined Dh25,000 to Dh75,000. • Identify yourself and your company at the start. Repeat offenses will result in up to Dh30,000 fine. • Ask for consent before pitching. Violators will be fined Dh10,000 to Dh30,000. ICA/Expat Media ALSO READ: 19 telemarketing rules in UAE
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