During the grand opening of Affordabrands at BurJuman in Dubai on December 20, 2025. EXPAT MEDIA

Affordabrands, the latest lifestyle retail venture and a sister company of popular F&B chain AffordaCup, has officially launched in Dubai, expanding its footprint in the UAE’s competitive retail scene. The launch took place on Saturday (December 20) at Sari Sari Store in BurJuman, drawing business leaders, members of the Filipino community, and media. The event was graced by Philippine Ambassador to the UAE Alfonso Ver, alongside Vice Consul Paola Ebora, officers and members of the Philippine Business Council, including Vice Chairman Michael Da Costa and Treasurer Robert Capulong, and members of the press, including Expat Media CEO Mars Yabut De los Santos. Affordabrands aims to offer accessible luxury and international favorites under one roof, carrying well-known labels such as Dior, Louis Vuitton, Burberry, Golden Goose, alongside sought-after American chocolates including Milky Way and Baby Ruth. Organizers said the concept was designed to cater to Dubai’s diverse, brand-conscious market while keeping prices competitive for residents and visitors alike. The launch reflects a growing trend of curated retail concepts in Dubai, blending premium brands with everyday indulgences and targeting both tourists and long-term residents. With its debut in BurJuman, Affordabrands is positioning itself as a go-to destination for fashion, gifting, and international treats, particularly among the expatriate community. CAM/Expat Media
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page