Anytime Fitness has opened its first UAE club in Dubai’s Arjan district. SUPPLIED

Global fitness powerhouse Anytime Fitness has officially opened its first club in Dubai, marking its entry into the UAE’s booming wellness scene. Operated by Purple Fitness, the flagship club launched in Arjan, Al Barsha South 3, and features a full suite of Technogym equipment, offering 24/7 access to members. “We are thrilled to bring the Anytime Fitness brand to the UAE,” said Faheem Essop, CEO of Purple Fitness. “Every detail, from Technogym’s world-class equipment to our SmartCoaching ecosystem, has been designed to deliver a truly personalized experience for Dubai’s fitness enthusiasts.” The launch coincides with the Dubai Fitness Challenge (DFC) — a citywide wellness campaign initiated by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, encouraging residents to complete 30 minutes of daily exercise for 30 days. As a DFC App Partner, Anytime Fitness is offering free 3-day gym passes and exclusive training programs throughout November. “Anytime Fitness is here to make accessible fitness a reality,” said Stacy Anderson, global president of Anytime Fitness. “Our mission is to help people live longer, healthier lives — anytime, anywhere.” With over 5,600 clubs in 49 countries, Anytime Fitness’ expansion into Dubai marks another milestone for the global brand’s Middle East growth. ICA/Expat Media
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