staff reporter. SUPPLIED

Babyshop, the leading children's retailer in the Middle East region and recent recipient of the Brand of the Year award by Mother Baby & Child magazine, has opened its new store in Silicon Central Mall, in the heart of the Dubai Silicon Oasis Community, on 29th September 2022. Spanning 6,800 square feet, the store carries the full range of merchandise that Babyshop is renowned for, including children's apparel from newborn to fourteen years, baby essentials, nursery furniture, and toys, all under one roof. "As a brand born in 1973, Babyshop has been serving three generations of parents, giving us nearly five decades of expertise, providing the 'best for baby' and earning the trust of millions of parents across the Middle East, Africa and SE Asia. The opening of our new store in Silicon Central Mall affirms our commitment to getting closer to our customers, so that they can experience the joy of shopping for their little ones right in their neighborhood," said Ruban Shanmugarajah, CEO of Babyshop. Instagram competition winner, six-year-old Abdul Hadi, joined the Babyshop team at the launch event with his parents and younger brother, two-year-old Abdul Ahad. He was invited to cut the ribbon, officially opening the store, before treating himself to some of his favorite items using his prize gift voucher. "I love Babyshop, the choice of clothes and toys is amazing, and I can find all my favorite characters here. My favorite is Batman," he said. The children's omnichannel retail powerhouse leads the way by providing the widest selection of children's merchandise, exceptional quality, skilled customer service, and unbeatable value for money. Babyshop is a one-stop destination for all Baby and Kids' essentials, housing many of the world's leading brands, including Philips Avent, Tommee Tippee, Dr. Brown, Graco, Joie, Disney, Barbie, Hello Kitty, and Lee Cooper, in addition to its private label brands, Juniors, Giggles and Eligo. Babyshop always looks to forge closer ties in the local community, led by their purpose, 'every child deserves the best start in life and offers an array of options to its customers, including 100% organic fashion, strollers & car seats with international safety standards and a lot more at a great value. The Silicon Central store joins a global network of over 230 stores across 13 countries, including Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Kenya, Tanzania, Indonesia, and Malaysia. PR/ Expat Media
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