At the opening of Bacolod Inasal BBQ at Ibn Battuta Mall on October 31, 2024. EXPAT MEDIA

Popular Filipino quick service restaurant chain Bacolod Inasal BBQ celebrated the grand opening of its new branch at Ibn Battuta Mall in Dubai on Thursday (October 31). Located in the Metro Link food court, this outlet marks the fourth location for the restaurant in the UAE, adding to its outlets in BurJuman, Al Ghurair Centre’s Flayva, and Abu Dhabi. The event welcomed a blend of local media, influencers, and top executives from Bacolod Inasal BBQ. Attendees enjoyed an assortment of the restaurant’s best-selling dishes, including its signature Bacolod-style grilled chicken, which has garnered a loyal following for its authentic flavors and affordable prices. For Bacolod Inasal BBQ, the decision to expand further into Dubai’s bustling food scene reflects the growing demand for Filipino cuisine. “We are thrilled to bring the flavors of Bacolod to Ibn Battuta Mall,” said a representative from Bacolod Inasal BBQ, adding, “Our goal is to make authentic Filipino food accessible to more people in the UAE.” The new branch in Ibn Battuta Mall is set to offer a taste of home for the UAE’s sizable Filipino community and expose other nationalities to traditional Filipino fare. As Dubai’s food landscape diversifies, Filipino cuisine has seen a rise in popularity, drawing both Filipino and non-Filipino food lovers. Since its inception, Bacolod Inasal BBQ has positioned itself as a go-to spot for Filipino comfort food in the UAE. The restaurant’s emphasis on authentic recipes and Filipino hospitality has established it as a favorite for those seeking flavors from the Philippines. As Bacolod Inasal BBQ expands across the UAE, the brand aims to continue promoting Filipino food culture, particularly the beloved “inasal” style of marinated grilled chicken that originated in Bacolod, Philippines. Their expanding presence speaks to the UAE’s increasingly multicultural palate and the growing appreciation for Filipino cuisine. ICA/Expat Media
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