Bakhoor that doesn’t need charcoal launches in UAE

  DUBAI – A new bakhoor, a popular type of Middle East incense, has launched in the UAE. The unique part? It doesn’t need charcoal to work. UAE-based businessman Mohamed AlBloushi of Fusion General Trading told Expatmedia.net that the unique bakhoor called Fusion was developed to lessen our carbon footprint while enjoying traditional incense. “Fusion bakhoor is unique in a way that you just need to light the actual bakhoor pellets without the mess of burning charcoal, and you can smell the fragrance right away,” AlBloushi told Expatmedia.net. “This is a game changer, and will positively impact people’s lives, particularly during Ramadan when people want to create a relaxing atmosphere at home,” he said. A set of Fusion bakhoor comes in ten fragrances, including lavender, rose lily, musk, vanilla and amber. There are also oriental fragrances, floral notes and hints of patchouli. AlBloushi said he has received positive response from traders on the Fusion bakhoor. He plans to expand his distribution of the product to the rest of the Middle East. Bakhoor is processed incense made from wood chips soaked in essential oils and other natural ingredients to bring out an aromatic fragrance when burnt. Typically, a bakhoor burner and lit charcoal is needed to burn bakhoor, which is traditionally used during special occasions like weddings. Bakhoor is also used for its relaxing effect. ICA/Expat Media
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