‘Disrespectful’ Abu Dhabi Motors commercial sparks ire
June 6, 2016
Staff Report
Abu Dhabi Motors sorry for 'disrespectful' TV ad that sparked Emirati angerABU DHABI – Abu Dhabi Motors has apologised for a controversial TV commercial that provoked Emirati anger for “disrespectful” content.
The 20-second video featuring the Al Ain Football Club showed the team singing the UAE National Anthem but stopped in the middle of the song after hearing the sounds of BMW engines. The players then run out the stadium and hop onto the BMW cars parked outside.
Abu Dhabi Motors said it has removed the commercial from all media platforms.
"Following the recent concerns regarding our TV Commercial with the Al Ain Football Club, I wanted to reassure everyone that it was never our intention to cause any offence," Arno Husselmann, General Manager of Abu Dhabi Motors, said in a statement.
"We are deeply disappointed that what was intended to be a positive support from Abu Dhabi Motors in the Nation’s passion for football has resulted in such controversy," he added. ICA/Expat Media
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