The Dubai Festival City Mall. ARCHIVE

Two new attractions will make their debut when the Dubai Shopping Festival (DSF) returns for its 30th edition starting on Friday (December 6). The DSF Nights, an entertainment hub at Dubai Festival City Mall, and live X Factor shows will be held at Dubai Festival City Mall as part of this season's DSF, which runs until January 12. Every Saturday night at Dubai Festival City Mall's Festival Bay, DSF Nights will host free concerts featuring regional stars like Ahmed Saad, Shamma Hamdan, and Diana Haddad. Visitors can reserve spots via the Blue Rewards app. Retail pop-ups and trendy dining concepts will bring even more excitement to the experience, while the IMAGINE show will deliver a breathtaking spectacle twice every evening, concluding with awe-inspiring fireworks. Shoppers will also have the unique chance to witness DSF’s daily raffle draws live every 8:30pm and get the chance to win one Million Blue Rewards equivalent to  Dh10,000 with DSF Modesh & Blue Rewards Millionaire raffle. On Sundays, the X Factor live shows will spotlight emerging talent mentored by celebrity judges. The iconic singing competition will transform Dubai Festival City Mall into a hub of musical brilliance from 10:30pm to 1am. A dazzling production and star-studded judges including Ragheb Alama, Rahma Riad, and Fayez AlSaeed will ensure each show showcases jaw-dropping talent and thrilling performances. Retail pop-ups, daily raffles, and dazzling IMAGINE shows with water projections will add to the festive atmosphere. Families can enjoy meet-and-greets with Modesh and Dana, pop-up dining concepts, and scenic views at unique venues. ICA/Expat Media
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