The Luxid phone sling by Calidad. SUPPLIED

Just over a year since launching, Calidad Fashion and Lifestyle is now stepping into designer territory. On June 11, the homegrown e-commerce platform will unveil its first house-brand accessory—the Luxid Phone Sling, a sleek crossbody crafted from genuine cowhide leather. The bag will debut in three classic shades: Onyx (black), Walnut (brown), and Smoke (gray), during a live selling event on Calidad’s TikTok account @calidadfashionlifestyle. Each bag comes in a brown velvet dust bag and packed in a customized Calidad-branded box—details CEO Gilbert Espiritu says reflect their commitment to quality. “Calidad means quality. We wanted a name that could stand on its own,” Espiritu told Expat Media. “We only sell authentic and quality products at reasonable prices.” Founded under Ahead Unlimited Trading, Calidad is run by Espiritu and his partners Casey Martinez, Mond Bernas, Ivan Lat, and Retchel Singson. The brand built its niche by importing sought-after pieces from trusted global suppliers. Popular labels like Marc Jacobs, Coach, and Balmain have graced its digital shelves. However, launching a house brand marks a bold evolution for Calidad. According to Espiritu, it’s not just about being affordable—“Beyond the competitiveness of our prices, we carefully consider the customer experience as well. This is why we provide good packaging and a personal note with every purchase.” The Luxid Phone Sling’s debut will also include a giveaway, with live stream viewers getting a chance to win a premium bag. The launch comes as Calidad continues to attract Filipino customers in the UAE and the Philippines through livestream shopping on Facebook, Instagram, and TikTok. ICA/Expat Media
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