Picture for illustrative purposes only. ARCHIVE

DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre will organize the second edition of the World of Coffee Exhibition in the Middle East in 2023. The exhibition, which will be held in collaboration with the Specialty Coffee Association and the Specialty Coffee Association UAE Chapter (SCA) on January 11 to 13 at the Dubai World Trade Centre, aims to bring together coffee producers, manufacturers, retailers, traders, and the broader industry from across the globe. The show opens with Guatemala, represented by Guatemalan Coffees, as the Portrait Country for this year. DXB LIVE also announced signing a five-year contract with the SCA to organize this exhibition in the region. Following this agreement, the exhibition will be hosted in MENA in the upcoming years to take advantage of the genuine potential that the region gives to this business. This development comes after the successful maiden session of the exhibition, which took place at the Dubai Exhibition Centre during Expo 2020 Dubai. The exhibition, which was held outside of the United States and Europe for the first time in January 2022, is consistent with the vision of the sage leadership to establish Dubai as a world-class destination for hosting international events. Dubai's coffee industry aspires to become a regional and international hub for the coffee trade. The Dubai Chamber of Commerce, DMCC, Specialty Coffee Association, SCA UAE Chapter, and DXB LIVE play a pivotal role in achieving this ambition. Khalid Al Hammadi, Senior Vice President at DXB LIVE, stated, "Dubai continues to develop new business prospects and expand the areas of collaboration between specialists and experts in all fields by hosting such specialised trade fairs, and it works continuously provide a dynamic environment for work and life." Yannis Apostolopoulos, Chief Executive Officer of the Specialty Coffee Association, commented, "We are pleased to work with DXB LIVE to organise this international exhibition, which is focused on the coffee business globally and is becoming more and more important, as evidenced by indications and data." Khalid Al Mulla, Chief Executive Officer of the SCA UAE Chapter, noted, "We anticipate that the 2023 exhibition will be extraordinary by all criteria since it will bring together the greatest number of coffee enthusiasts from around the world and serve as the largest forum for direct engagement and discussion between industry professionals, customers, and visitors." BKM/ Expat Media
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