MINI-EVerse is happening at Alserkal Avenue in Dubai from November 2 to 3.

Car enthusiasts and families alike can step into the immersive MINI-EVerse pop-up at Alserkal Avenue’s The Yard, where the renowned brand is offering a unique interactive experience beginning on Saturday (November 2). The pop-up event, which runs until Sunday (November 3) takes visitors through seven distinct MINI-themed rooms, each inspired by a specific driving mode, designed to provide an unforgettable MINI brand experience. The multi-sensory journey allows guests to explore core MINI elements and offers photo-friendly, family-friendly experiences. Highlights include the Go-Kart Mode for thrill-seekers, the Timeless Mode showcasing MINI’s classic design, and the serene Balance Mode inspired by nature. Each mode features interactive elements that engage multiple senses, creating a memorable exploration of MINI’s driving modes. The MINI-EVerse will spotlight three iconic MINI models: the MINI Aceman, MINI Countryman, and MINI Cooper 3-door, with the event’s layout encouraging visitors to interact with these models and learn about the brand’s heritage and innovation. This pop-up is not only for car enthusiasts; art and design lovers can expect each room to feature stunning visual and audio elements. Vivid Mode offers an immersive sensory experience, while Personal Mode lets guests take home a personalized MINI item as a keepsake of the event.

Don’t miss it

Dates: November 2 (4pm to 10pm) and November 3 (10am to 10pm) Location: The Yard, Concrete, Alserkal Avenue ICA/Expat Media
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