Kelly Lundberg is the founder of BrandYou Creators. ARCHIVE

Non-verbal communication cues often reveal more about a person and their personal brand than words. The saying "actions speak louder than words" holds particularly true in the business world. Having spent over 20 years in the fashion industry, I’ve always relied on appearance and attire when forming first impressions. In my early years in business, I remember partnering with someone who showed up to our first meeting in shorts and Crocs. It didn’t take long for the cracks (or Crocs) to appear, and this experience became a chapter in my latest book, Deseed the Lemon, about the power of personal brand impressions. The way someone dresses sends signals about their personality, professionalism, and attention to detail. Appropriate attire enhances credibility and respect, unlike my "Croc man." It's not just about clothing, though. Poor body language can also be reflected in personal hygiene and grooming habits. Beyond these more obvious faux pas, facial expressions can convey a wide range of emotions—happiness, sadness, anger, surprise, and fear—without even realizing it. These expressions can make you think twice about engaging someone's services or asking a colleague for help. Posture is another significant indicator. Slouching or leaning away can signal disinterest or lack of confidence, while crossed arms might suggest defensiveness or a closed-off attitude. I’m always a big fan of open gestures and great eye contact, as these can indicate interest, attention, confidence, and engagement. In Vanessa Van Edwards' book Cues, she discusses hundreds of studies that highlight subtle messages conveyed through body language. Whether it’s about proximity and personal space—standing too close can be perceived as intrusive, while standing too far might seem disengaged—or through touch, such as handshakes, pats on the back, or gentle touches that convey warmth, agreement, and sincerity, body language speaks volumes. It's essential to consider cultural context, as the appropriateness of these actions can vary. In business, you want to use your personal brand to be that trust accelerator, and first impressions are crucial to establishing rapport and influencing perception. Confident body language, such as a firm handshake, upright posture, and not fidgeting, conveys professionalism and competence. Leaders who exhibit strong, assertive body language are perceived as more capable and authoritative, helping to inspire and guide their teams effectively. Maintaining composed body language during high-pressure situations demonstrates control and poise. Understanding and effectively utilising body language can significantly enhance business interactions and your personal brand, making it memorable for all the right reasons. This leads to more successful communication, stronger relationships, and better overall outcomes. KL/Expat Media About the author: Kelly Lundberg is a personal brand strategist and the funder of BrandYOU Creators. Reach out via kellylundbergofficial.com. This story also appears in the Expat Media Special Edition magazine
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page