How much did fans of BTS star Kim Taehyung spend on Burj Khalifa ad?

  DUBAI – Following the Burj Khalifa show for New Year, videos resurfaced on social media about another memorable display on the world’s tallest tower: a birthday greeting for BTS star Kim Taehyung. The K-pop star, who goes by the name V, is the first K-pop idol to be featured on the Burj Khalifa after fans started a fund-raising campaign for a video on the tower for his birthday last month. The video advertisement featured a montage of the star and the hit song, Winter Bear. The South Korean singer turned 25 on December 30. The three-minute show on the Burj Khalifa feature a LED light and sound show, with a water display at The Dubai Fountain. This sparked the hashtag #TaehyungonBurjKhalifa to trend on Twitter, even when the show was just announced. The stars’ global fans reportedly raised around $1 million to afford the elaborate advertisement on the Burj Khalifa. The Chinese fan club reportedly raised the amount in 80 days. For Dh1 million, advertisers can book five three-minute display on the Burj Khalifa on any night between 7pm to 12am. The cost of advertising on the façade of the Burj Khalifa starts from Dh250,000 ($68,073) for one three-minute display, according to marketing agency Mullen Lowe MENA. The Dubai-based marketing agency said that content must be submitted four weeks before the promotion goes live for approval by property developer Emaar, which owns Burj Khalifa. ICA/Expat Media
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