Picture for illustrative purposes only. SUPPLIED

New Balance is encouraging UAE residents to step up their fitness game by participating in the "Run Your Way" campaign, which offers exclusive discounts to those who complete 10,000 daily steps. The initiative, running through the end of the year, is part of a partnership with the fitness app Steppi. Participants who reach the 10,000-step goal will unlock a 30 percent discount on New Balance products in-store, motivating individuals to stay active and earn rewards. Starting in November, the “Run Your Way” campaign will feature the launch of the New Balance Run Club in both Abu Dhabi and Dubai, offering free group runs led by expert coaches three times a week. The club is open to runners of all fitness levels, creating an inclusive environment for participants to stay motivated. As part of the activation, pop-up stations will be set up across Dubai, allowing participants to try the latest 1080v14 FreshFoam running shoes, beginning October 18. These stations will further engage fitness enthusiasts, offering hands-on experiences with New Balance’s cutting-edge footwear. In addition to its UAE efforts, New Balance is taking the campaign to Saudi Arabia, where it will take over 82 digital screens in Riyadh Boulevard to inspire more runners. The brand also plans to debut a similar Run Club in Riyadh, extending its regional reach. According to Stuart Henwood, Regional GM of New Balance, the initiative is about making running more accessible and personalized. "We are encouraging movement and celebrating the joy of running on your own terms," said Henwood, highlighting the focus on community-driven and inclusive fitness. ICA/Expat Media
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