Dunedin Airport CEO Daniel De Bono and GM Business Development Megan Crawford embrace in front of the airport's viral signage. DUNEDIN AIRPORT

In an unusual move, Dunedin Airport in New Zealand has introduced a three-minute limit on farewell hugs in its drop-off zone, sparking global debate over how long a goodbye should last. The quirky new rule, implemented in September, was designed to ease traffic congestion and encourage quick farewells. “We’ve installed signs that say ‘Max hug time: 3 minutes’ to keep things moving smoothly,” said Daniel De Bono, CEO of Dunedin Airport. “We thought it was a fun, lighthearted way to remind travelers that the drop-off zone is meant for quick goodbyes.” The rule became a viral sensation after photos of the signs were shared online. While many found humor in the restriction, others questioned if there should be limits on such emotional moments. De Bono reassured travelers that they can still extend their hugs by parking in the nearby lot, where the first 15 minutes are free. “If you need more time to say goodbye, there’s always the parking area,” he said. The airport’s marketing executive, Sarah Soper, admitted they were surprised by the international attention the policy received. “We didn’t expect this much global interest, but it’s all in good fun. People are talking about how to make farewells efficient while still giving loved ones their moment,” she said. While it may seem trivial, the hug limit highlights how airports across the world are finding creative solutions to manage traffic and offer light-hearted moments in busy environments. CAM/Expat Media
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