At the grand opening of Off The Hook Seafood Restaurant in Yas Mall, Abu Dhabi on September 23, 2023. SUPPLIED

Off The Hook Seafood Restaurant opened at a new location in Abu Dhabi’s Yas Mall on Saturday (September 23). The grand opening of its refreshed branch follows its relocation to a prime spot in the popular shopping destination. Off The Hook is now located on the first level of Yas Mall, near the entrance of Ferrari World Abu Dhabi. “We may have been gone for about a quarter of the year, but what has never left is our commitment to our loyal customers,” said Rolly Brucales, managing partner of Off The Hook. “This has only fueled us to provide even better service and the highest-quality food for them. The excitement is mutual – they are delighted to see us return and we cannot wait enough to welcome them back.” Customers can expect an even better ambience at the new location, he said. “We are very pleased with where we are right now, and we are determined to continue building on our momentum by continuing to improve our capabilities and boosting the creativity of our menu,” Brucales said. “Being a responsible dining destination, we pledge to serve our customers with full dedication and hands-on service to satisfy their cravings and discerning tastes, wherever we may be,” he added. Off The Hook, which was founded as a small business venture in 2016 by eight Filipinos, now has a network of nine corporate-owned branches – five in Abu Dhabi and Al Ain, and four in Dubai. The brand has also ventured into franchising, with outlets Ras Al Khaimah, Fujairah and, in a major milestone, Qatar – its first-ever overseas branch, which was opened in May 2023 and was met with a very positive reception from seafood lovers. ICA/Expat Media
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