Picture for illustrative purposes only. ARCHIVE

The Telecommunications and Digital Government Regulatory Authority (TDRA) has penalised several telemarketers after detecting over 2,000 violations. The penalties involve financial fines and the suspension of their numbers. This action follows Cabinet Resolutions Nos. 56 and 57 of 2024, which ban the use of personal numbers for marketing. Under the law, if a person makes a marketing call using a phone number registered in their name, they will face a fine of Dh5,000. If it is a first violation, their numbers will be suspended until the fine is paid. A second violation will result in a fine of Dh20,000, along with the suspension of all numbers registered in the individual's name for three months. If the individual commits the same violation for a third time within 30 days, the penalty will increase to Dh50,000, and they will be barred from receiving any services from telecommunication companies in the UAE for 12 months. The UAE’s new telemarketing regulations took effect in August 2024. These rules limit cold calling to the hours of 9 am to 6 pm, prohibit calling residents again on the same day if they decline the service or product, and prevent telemarketers from using tactics to pressure customers into making purchases. Violating the new regulations can result in fines of Dh5,000 to Dh150,000. Read the complete list of fines for violating the new telemarketing rules here. FLE/Expat Media
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