Picture for illustrative purposes only. ARCHIVE

Sharjah is turning up the summer excitement with the return of Sharjah Summer Promotions on July 1. The retail and entertainment extravaganza will run until September 1. Organised by the Sharjah Chamber of Commerce and Industry in cooperation with the Sharjah Commerce and Tourism Development Authority, this year’s edition promises unbeatable discounts, exclusive prizes, and a new wave of family-friendly experiences. Over 1,000 retail outlets across Sharjah are participating, with discounts reaching up to 75 percent on a wide range of products from top local and international brands. The programme also brings back its popular raffle draws, offering a chance to win gold bars, shopping vouchers, and luxury giveaways. Shoppers can boost their odds by using the Sharjah Summer Promotions smart app, which allows users to enter electronic raffles with every purchase. In a bid to create more than just a shopping festival, the organisers are rolling out a host of entertainment and tourism deals. Over 35 hotel packages from 23 hotels will be on offer, including discounted rates, complimentary tickets to tourist hotspots, and even free credit for hotel services like dining and spa treatments. Adding a colorful twist to this year’s edition is Shamsa, a new campaign mascot designed to engage children and families. “Shamsa Entertainment City,” an interactive children’s festival, will be held at Expo Centre Sharjah from July 15 to August 15, featuring games, workshops, and live shows. The family-friendly campaign also extends outdoors, with marine activities in Khorfakkan, plus educational workshops, summer camps, and weekly children’s events spread across malls and cultural institutions. Partnering agencies include Shurooq, Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah Art Foundation, and others. ICA/Expat Media
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page