Sheikh Hamdan’s exclusive FIX chocolate is made with Halawt.

Dubai's renowned chocolate brand, FIX, known for its unique and Middle Eastern-inspired flavors, has teamed up with the Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, for an exclusive collaboration. The viral Dubai chocolate brand, famous for incorporating ingredients like pistachios and kunafa into its creations, has reached a new milestone by crafting a one-of-a-kind chocolate flavor tailored to Sheikh Hamdan's personal taste. Sheikh Hamdan shared a glimpse of this special collaboration by posting a photo of the exclusive chocolate box on his Instagram Stories, tagging @fixdessertchocolatier. Shortly after, FIX confirmed the news through its official Instagram handle, expressing excitement and pride over the unprecedented partnership. The brand’s founder, Sarah Hamouda, revealed that months of meticulous development went into creating this unique flavor, which incorporates "Halawt," a traditional Middle Eastern dessert that adds a rich and nostalgic twist to the chocolate. Halawt, also known as Halawat, refers to various sugary treats popular in Middle Eastern cuisines. It is made using ingredients such as sugar, almonds, semolina, and is often flavored with rose water, cardamom, or saffron. Hamouda expressed her gratitude, saying, "FIX is deeply honored to have crafted a one and only flavor in collaboration with His Highness Sheikh Hamdan." The exclusive flavor, however, will not be available for sale, much to the disappointment of chocolate enthusiasts. This collaboration marks a significant achievement for FIX, highlighting its role as a symbol of Dubai's evolving culture. Hamouda reflected on the brand's journey, saying, "At FIX, we have always strived to represent the city of Dubai with pride as its original viral chocolate." FIX's creativity and dedication to representing Dubai have resonated with a global audience, earning it the title of "Viral Dubai Chocolate." Despite the exclusivity of the Sheikh Hamdan collaboration, FIX promises to continue pushing the boundaries of taste and creativity. Fans can look forward to more innovative chocolate experiences from Sarah and her team, as they remain committed to capturing the essence of Dubai in every bite. For now, FIX celebrates this incredible milestone, expressing gratitude to its loyal customers. As Hamouda shared, "A heartfelt thank you for being a part of our FIX journey, which began in the vibrant city of Dubai, where dreams have no limits and anything is possible!" ICA/Expat Media ALSO READ: Viral Dubai chocolate FIX inspires imitation
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