A montage of content creator Sesable (centre) with Vice Ganda and Heart Evangelista. TIKTOK

TikTok content creator Sesable has opened up about the unexpected popularity of her viral catchphrase “Sobrang Latina!” and how it all started. The phrase, which has taken social media by storm, first appeared in a makeup session video where Sesable was promoting a brand. As she admired her finished look, she spontaneously described herself as “Sobrang Latina!” The video has since amassed over 6 million views and 104,000 shares on TikTok. In an interview, Sesable explained that the phrase was inspired by the "Latina Make-up Challenge" trend on social media. “I just promoted a product, which is what I usually do on TikTok, and I made the video on the spot because I really appreciated my look,” she said. The phrase, along with her other self-coined adjectives like “gorjuice” and “monyeka,” have now been widely adopted by netizens and even celebrities, like Heart Evangelista.
@republicasia SOBRANG EXPENSIVE! ✨ WATCH: Heart Evangelista hopped on the “Sobrang Latina” trend. | #republicasia #Philippines #HeartEvangelista #SobrangLatina #Sesable #fyp #foryoupage ♬ original sound - Republicasia
“I am happy because other people use it,” Sesable said. “Many people are entertained because they’ve never heard this kind of tone and way of speaking before.” CAM/Expat Media
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page