UAE tops in the Global Soft Power Index 2022

UAE tops in the Global Soft Power Index (GSPI) 2022, ranking first regionally and tenth globally for the “influence” category. The index interviewed over 100,000 people from 101 countries to analyze the various axes of soft power and its influence. The UAE's performance in the 2022 Index has numerous core strengths, including its prominent position as a leading location for Business and Trade. The UAE's overall Soft Power score increased by more than 11%, moving its spot from 17th place in 2021 to 15th place in the global GSPI ranking. The UAE has maintained its lead in the Middle East and North Africa region. Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister, and Ruler of Dubai said in a tweet that "The GSPI 2022, ranked the UAE as the 10th globally and first regionally in its overall influence in soft power. This reflects our leading position and good reputation worldwide." BKM/ Expat Media
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