Picture for illustrative purposes only. ARCHIVE

The UAE Media Council has announced a groundbreaking overhaul of the country’s media sector, unveiling a comprehensive system aimed at empowering content creators, modernising regulations, and bolstering the UAE’s global media leadership. One of the major highlights is a three-year exemption from permit fees for content creators, part of a broader strategy to incentivise digital media talent and attract innovation and investment. The announcement was made during a press conference at Creators HQ in Emirates Towers, led by Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector. “This new system transforms the way the media sector is regulated and developed,” said Al Shehhi. “It combines updated legislation, comprehensive services, and policies that enhance efficiency and sustainable growth.” Al Shehhi hailed the new Media Regulation Law and its Executive Regulation—the first such legislation in more than 40 years—as a milestone that embraces the UAE’s ambitions in digital media, AI, gaming, and on-demand broadcasting. “We developed this system through collaboration with media professionals and international experts. It’s a practical, responsive approach that fosters innovation, talent, and investment,” he added. Key features of the new system include:
  • 3-year permit fee exemption for content creators
  • Age rating system for all media content to protect minors
  • Policy for social media advertising regulation to ensure transparency and content quality
  • Streamlined licensing for digital news platforms and media services
  • Support for local content and Emirati creatives
Al Suwaidi stressed the system’s aim to balance creativity with responsibility: “We’re not just regulating—we’re empowering. This system supports content that reflects our national identity, while keeping pace with global media trends.” She also highlighted the Cabinet’s adoption of a new media service fees structure and penalties system, describing it as a step toward a unified, transparent media environment aligned with the UAE's digital transformation goals. “It’s a pivotal moment. The UAE media landscape is now built on transparency, professionalism, and quality,” Al Suwaidi concluded. The UAE Media Council said the system was designed with the ultimate goal of turning the media sector into a key contributor to the national GDP and a hub for global competitiveness. ICA/Expat Media
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page