Dubai-based influencer Cloud Nine Couture takes home a gigantic container of popcorn. INSTAGRAM

Movie nights in the UAE just got a lot crunchier! To celebrate National Popcorn Day, VOX Cinemas has brought back one of its most talked-about promotions: the Bring Your Own Tub popcorn deal, where creativity is encouraged and portion limits are thrown out the window. Until January 25, guests who purchase a movie ticket can bring any food-grade container to participating VOX Cinemas locations across the UAE and have it filled to the brim with VOX Salt or Cheese Popcorn for just Dh30. And yes, size really does matter! In previous years, residents have turned heads by showing up with gigantic tubs, oversized buckets, and containers big enough to feed a village — all of which were filled without question by VOX staff, as long as they were food-safe. Some of those massive tubs have since gone viral on social media, turning the promotion into an annual popcorn spectacle. This year, there is an added bonus. Guests who take part in the promotion also get a chance to win one year’s supply of free VOX Popcorn, with more creative tubs increasing the chances of winning. VOX says the idea behind the promotion is simple: popcorn is better when shared. The limited-time offer encourages families and friends to enjoy a movie together while turning an ordinary snack run into a fun, memorable experience. There is just one rule moviegoers need to remember. For health and safety reasons, only food-grade containers are allowed. Guests who are unsure about their container can check with a VOX Cinemas team member before heading to the counter. With creativity, comedy, and carbs all rolled into one, the Bring Your Own Tub deal has once again proven that when it comes to popcorn, bigger really is better. PIA/Expat Media
For all the latest news from the UAE and the world, follow us on Facebook, Twitter and Instagram and subscribe to our YouTube page