Yousif Bin Saeed Lootah, the CEO of YJOZ, at the launch of the new app. SUPPLIED

YJOZ, a new app that allows users to rent or share products instead of buying them, has launched in Dubai. The app, launched by Yousif Bin Saeed Lootah Group on Friday (August 4), is an “innovative digital platform for the sustainable rental of everyday items to luxury collections in order to encourage the adoption of sustainable lifestyles through renting.” “YJOZ aims to redefine the way products are consumed and the perception of renting by providing a simple and eco-friendly platform for renting and sharing goods,” said Yousif Bin Saeed Lootah, the CEO of YJOZ. Currently, the app offers a growing list of items spanning various categories, from tools and equipment to home appliances, fashion, jewellery, sports and leisure items. Lootah said that YJOZ offers users an opportunity to earn money by renting out their products while giving like-minded, environmentally conscious people affordable access to products without buying them. "We are living in an era that requires us to confront numerous environmental challenges, such as protecting the environment and reducing carbon emissions. We are also concerned about the excessive exploitation of natural resources and the unsustainable production of consumer goods. This is where YJOZ emerges as an innovative solution contributing to environmental protection and sustainable development,” he said. “We believe that everyone has the power and responsibility to contribute to a greener future, and we are proud that YJOZ is at the forefront of this movement. We need to remember that sustainability is not just a choice, but a responsibility we owe to our planet and future generations," he added. YJOZ is available to download from the App Store and Google Play. ICA/Expat Media
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