How Zac Efron, Jessica Alba are helping bring back tourists to Dubai

  DUBAI – Hollywood stars Zac Efron and Jessica Alba are helping bring back tourists to Dubai with a blockbuster trailer launched by Department of Tourism and Commerce Marketing (Dubai Tourism). The trailer for Dubai: A Romance to Remember comes just days after the Dubai tourism campaign was launched with the high adrenaline Spy Action genre. Watch it below The latest film features Alba and Efron as they journey through Dubai on two very contrasting itineraries designed by a star-crossed couple destined to cross paths. The trailer features Dubai attractions – ranging from the architectural marvels of the historic Al Fahidi neighborhoods, quirky boutiques and creekside cafes in Al Seef to the serene expanse of the desert and a traditional desert camp, expanding on the city’s appeal as a popular destination for couples with varied tastes and interests. Complete with an orchestral film score, the RomCom uses light hearted humor and breathtaking cinematography to showcase the best of the city’s bespoke offerings for romantic getaways. From a magical night under the desert sky and idyllic fine dining to stays at boutique hotels and exploring hidden gems in the heart of the city, the latest video in the campaign invites couples to explore Dubai. Building on the successful launch of the first two genres, Dubai Presents will see a series of new trailers being launched in sequence over the coming months, helmed by Alba and Efron in a variety of engaging plots, offering a unique lens into the diversity of experiences and destinations in the city. The campaign will also feature a series of cinematic teasers celebrating gastronomy, active holidays, nature and outdoors and self-indulgent holidays in Dubai. Dubai Presents will be released in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels complete with movie posters, digital trailers and more to keep viewers engaged and excited. ICA/Expat Media
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