Picture for illustrative purposes only. EXPAT MEDIA

Dubai is set to turn into a citywide shopping destination once again as the Dubai Shopping Festival (DSF) launches its major retail promotions starting December 26. One of the most anticipated events, the DSF 12-Hour Sale, will return for one day only on December 26, running from 10am to 10pm across Majid Al Futtaim malls. Shoppers can enjoy discounts ranging from 25 per cent to as much as 90 per cent at more than 100 participating brands. The launch of the DSF Sale Season on the same day will bring even more savings across the city, with discounts of 25 to 75 per cent available at over 1,000 global and local brands across 3,500 outlets. The five-week retail campaign will cover fashion, beauty, electronics, homeware, lifestyle products, children’s items, and more. Adding to the excitement, DSF is rolling out its citywide Shop, Scan & Win promotion. Shoppers who spend Dh300 or more at participating DSF stores can enter weekly draws to win one of five Nissan Patrol SE T2 2026 vehicles. To participate, shoppers simply need to scan the QR code displayed at participating outlets and upload their receipts through the official platform. The promotion is designed to encourage repeat visits and enhance the festive shopping experience across Dubai. ICA/Expat Media
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