As part of the #DubaiDestinations campaign, visitors can now get souvenir passports and interactive travel guides from the GDRFA and Brand Dubai. SUPPLIED

Dubai is inviting residents and tourists to explore the city like never before—with their own souvenir passports filled with curated summer experiences. The initiative, launched by Brand Dubai in partnership with the General Directorate of Residency and Foreigners Affairs (GDRFA), is part of the ongoing #DubaiDestinations campaign. Visitors collecting the passport will find a QR code that leads to interactive travel guides and activity itineraries on the Dubai Destinations website. The rollout begins July 24. “It’s a fun and immersive way to explore Dubai’s vibrant summer attractions,” said a Brand Dubai spokesperson. The passports are available at GDRFA centers and are designed to help families make the most of their Dubai adventure. ICA/Expat Media
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